Clicks, Fears, and Fervors

Our New Mantra: 'Goals, Planning, and Process'

The financial media is Public Enemy No. 1 to retirement savers.

This is a theme I touch on often and is a core message of ‘Retire on Purpose.’

You can’t protect your personal agency and peace of mind if you can’t tune out the media doom machine.

For more, see here, here, and here.

But it’s not all bad news and things that go bump in the night. I was reminded of this during a recent meeting with one of my clients.

“Morgan,” she said, “there is more than doom and gloom in the financial media. Sometimes the media shifts to urging rampant speculation.”

Clicks, Fears, and Fervors

We laughed, but it's true. It can even happen in the same scroll of the news page. One article provokes fear of the upcoming disaster. The next urges you to buy into this “sure thing” now.

A daily program called Clicks, Fears, and Fervors on news sites

Ultimately, you realize it is all a show called "Clicks, Fears, and Fervors."

What can we rustle up next, editors ask themselves?

What unbridled emotion can we evoke with our next column title?

"Buy Gold Now,” says a financial expert, “The Collapse is Imminent.”

Followed by:

“Stocks are set to surge based on a rare technical signal.”

You get the gist.

It's all for the clicks, fears, and fervors.

Goals, Planning, and Process

Sound investing is something different.

It's goals based, planning-focused, and process-driven.

Goals, planning, and process.

That's the new mantra.

That’s how we retire on purpose.